Sphere Group

SPHERE GROUP

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Commercial challenge

Our existing client, Court Collaboration, was rebranding. It had a name, but it needed a better logo, brand identity and website. As Sphere Group, the company sought to refresh and relaunch its website and social media presence. The objective was to ensure these platforms reflected the business’s current position, values, and aspirations, while providing a professional and cohesive channel for communicating updates.

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Human approach

Gough worked closely with the client to ensure the high-quality approach and future aspirations of the business were reflected in the new branding and website design, including a new logo and re-branded LinkedIn account. The work was informed by a clear understanding of the client’s core audiences and strategic ambitions within the property development sector, with the objective of strengthening their market position and generating new business opportunities by appealing to the values of fellow industry professionals, local authority figures and global investors, as well as the consumer values of quality, safety and sustainability.

Results

• Sophisticated new logo and brand suite for use on all company literature and assets
• Brand new luxury website with project pages and a news archive
• A rebrand PR campaign with national coverage
• A highly-engaged set of social posts with a range of positive industry feedback